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	<title>Comments on: One simple change made a 40% increase in conversions</title>
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	<link>http://www.prosperly.com/2009/one-simple-change-made-a-40-increase-in-sales/</link>
	<description>Prosper Online. Guaranteed.</description>
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		<title>By: jeff millett</title>
		<link>http://www.prosperly.com/2009/one-simple-change-made-a-40-increase-in-sales/comment-page-1/#comment-721</link>
		<dc:creator>jeff millett</dc:creator>
		<pubDate>Tue, 19 May 2009 06:54:03 +0000</pubDate>
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		<description>It is crazy what you can learn from testing and yet I dont do it enough. But i will tell you, I did a test once reducing the number of BUY NOW bottons (roughly 18) on my site down to ONLY ONE botton and you know what happened...? My sales TRIPLED!</description>
		<content:encoded><![CDATA[<p>It is crazy what you can learn from testing and yet I dont do it enough. But i will tell you, I did a test once reducing the number of BUY NOW bottons (roughly 18) on my site down to ONLY ONE botton and you know what happened&#8230;? My sales TRIPLED!</p>
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