Blog Archives

The Final Word on AdWords

AdWords is not the end-all-be-all to your traffic strategy.  It is one piece of what should be a diversified pie.  If you find yourself depending too much on PPC, then you need to make sure you’re building out other traffic

Posted in AdWords

Testing for Maximum Profits

If you can’t measure it, you can’t manage it.  At least that’s how the saying goes.  That couldn’t be more true than when it comes to your AdWords campaign.  You absolutely must determine the metrics you care about and optimize

Posted in AdWords

Bidding and Position Strategies

Your bidding can be set as high as the campaign level, all the way down to a specific keyword phrase.  If you find that “mac icon converter” is converting at a much higher rate than “free icon converter” then it

Posted in AdWords

Leveraging the Content Network

Google’s content network is made up of independent websites that publish Google ads (called Google AdSense).  Relevant ads are served because Google crawls the content of each page serving ads and determines which ads are fitting.The content network is great

Posted in AdWords

Campaign Management

The following campaign settings are important enough to discuss on their own.Budget – if you’re profitable, it makes no sense to limit your budget!  What’s nice is that you pay for your ads after they’ve listed, so you’ll be able

Posted in AdWords


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