Why The TV Show “The Profit” Is The Worst Show On TV


If you haven’t heard about the runaway hit show “The Profit” on CNBC then you must have been living off planet for the last 12 months.

The show stars business tycoon Marcus Lemonis who travels around America investing in struggling small businesses and then waving his magic wand and poof! the businesses seem to magically become successful.

It actually is pretty friggin awesome.

But here is why I say that “The Profit” is the worst show on TV.

I’m a busy person, I have a wife and 6 kids, I run my own internet company, I write and direct movies, and to relax I watch a little TV on the weeknights. You know, brainless shows that allow me to unwind and ponder the mysteries of the universe.

That is until I discovered this new little aforementioned show “The Profit”. My life has never been the same since.

And so Marcus Lemonis, I ask you:

How dare you make a television show that makes me tear up like a baby way more often than I am comfortable with? I personally don’t like crying but I admittedly am a sympathetic cryer when people have something amazing happen to them. I can’t stand the raw emotion.

Do you know how hard it is to hide the tears welling up in my eyes from my wife so she doesn’t make fun of me? Is that what you wanted when you made this show? Would you please be a little more sensitive (pun intended) to how that is affecting me?

Secondly, mentally at 9pm or 10pm at night I am not prepared for a television show that will inspire and motivate me to want to get up immediately and figure out how to make my business (and every business) more profitable. At that hour, I’m trying to wind down and your show has the opposite effect. It’s like eating a whole key lime pie after you already had a half dozen cupcakes. Oh and guess what? The teary eyes add to my exhaustion so you tire me and motivate me at the same time. What’s up with that?

But that isn’t the worst part. How dare you create a show that gets my wheels turning so badly that I lie in bed at night and scheme about all of the ways I can fix this struggling diner that I ate at earlier in the day?

I toss and turn. Should I ask them about their Process? Should I tell them where their Product needs to improve? How much could I increase their profits just by making changes X, Y, Z? Should I talk to each employee (their People) and see what they think about the company? Should I approach the owners and make an offer? What would Marcus do? I’m trying to sleep man!

Have you no respect for a person’s physical and mental health? I’ve got enough on my plate with my online business that helps digital marketing agencies and marketers build amazing SEO backlink profiles and yet after watching your show religiously I find myself thinking about fixing every brick and mortar business I visit.

Why can’t I walk into a business and stop myself from thinking, “I could be like Marcus Lemonis. He’s the most amazing business person I have ever seen. He would want me to invest in this gym that has no customers…”? I hold you responsible.

I don’t know what can be done. I don’t know how I’m going to sleep at night.

Maybe I will just go back to watching “regular” business reality shows that teach me that blowing up beaver dams in the forest and wearing camo to the office is all part of a good day’s work. Now that is night time TV.

Now I know you’re saying, “why don’t you just DVR the show and watch it in the morning?” Oh yeah, that’s a good idea, start off the day getting possessed by the idea of fixing someone else’s business. I think I would be really productive that day.

All I can say to you Mr. Lemonis is, thank goodness for the off season, when I can actually stay focused on my own business and get some work done.

Worst. Show. Ever.

Seriously though, it’s really good.

Now…what time does Outdaughtered come on? (I’m asking for my wife, I swear.)

About The Author

Adam White is the founder of SEOJet, a backlink management platform for SEO agencies, consultants and marketers, and Jasper Holland, a classy t-shirt brand for grown-up men. He is an avid fan of “The Profit”, he has worked in the internet marketing world since 2000 and has written and directed a feature film. He lives in Arizona with his wife and 6 children.

3 Reasons Why You Shouldn’t Start An Online Business From Scratch

I was doing some key phrase research with Google’s keyword planner the other day and was intrigued to see the huge number of people searching on Google how to start an online business. That phrase, “how to start a business” gets over 40,000 searches a month by itself, while “how to make money online” was also over 40k searches.

It’s great to see the entrepreneurial spirit alive and well. The sad truth about starting a business is that 80% of small businesses fail, and they fail quickly. Or people see just how much money it costs to actually start up a business and decide it is not worth the risk.

Starting an online business is a little different because you don’t have all of the overhead and real estate costs associated with brick and mortar businesses. That makes the barrier to entry smaller. But whether you are trying to learn how to start an online business or a brick and mortar company there is something you need to know that will get you to profitability faster than you ever thought possible.

One of the accidental revelations that came from me buying and selling websites over the last 7+ years was learning why you should never start a business from scratch, especially an online business.

1. Let someone else do all of the initial work for you
The ramp up stage of running a successful online business can be both daunted and demotivating. Especially if one of your main strategies is SEO as getting to the top of the search engines takes time. You can take advantage of someone else’s demotivation as they have waited through that ramp up time and buy when they are on the brink of success.

This works because people are not as emotionally attached to a website because they are so cheap and easy to get set up. So you swoop in and offer them a sum of money to buy the online business from them when they had most likely given up on ever making anything from the website. Now you can take it over and take the business to the next level much more quickly than starting from scratch.

2. Take advantage of disheartened owners
I helped a friend do this exact thing. He wanted to start an SEO consulting agency. He was good at SEO but knew that trying to get a new website ranked in that category would take years. So he did exactly what I described. He went out and found 3 or 4 SEO consulting websites that had been around for at least a year and contacted them all. Sure enough he found 2 that were willing to sell at a steep discount. So he made a deal with one of them and bought a SEO consultant website from the disheartened owner for under $500.

I helped him take the site over and apply SEO knowledge to the website and it quickly moved up in the rankings. Now he makes thousands of dollars every month consulting. Can you imagine being able to walk into a business that is primed to make money right now?

3. Going After A Proven Model
Another reason that this strategy is so awesome is that you can pick any industry. You can choose an industry that you know is very lucrative. For example, let’s say you want to be a realtor. You know there are thousands of other realtors out there right now that you are competing with.

That also means there are many realtors who have decided the competition is too much and they are moving on to other things. These realtors have all done the work building and promoting a website. So you as a brand new realtor can sneak in and snatch up a disheartened realtor’s website and then be in business in no time. There is no reason to sit through ramp up time on any business.

If you want to know how to start an online business this is how you do it. Buy your way in but the key is to buy low. I once bought an online business for $500 and within 9 months sold it for $150,000. All I had to do was fix up the site and do some awesome SEO and I was rocking and rolling in a couple of weeks. I have repeated this same model many times and had the same result many times selling 14 internet businesses over a 5 year span.

If you’re interested in learning exactly how I did it visit this page here

About The Author

adam whiteAdam White is the founder of Prosperly Method, an online course that teaches people how to buy and sell (flip) websites for big profits. He has worked in the internet marketing world since 2000 and in his spare time wrote and directed a feature film. He lives in Arizona with his wife and 6 children.

Best Way To Make Money On The Internet – Be Flexible

When I talk to small business owners it always amazes me how they all pretty much have the same story. They worked for another small business, saw that the company was making a ton of money and realized that they could do just as good if not a much better job. So they left the company they worked for and started their own business.

The reason I bring this up is because these successful business owners saw an opportunity and let it be the source of revenue for their business. So what does this have to do with internet marketing?

If you are like me you have new make money on the internet ideas all the time. It is unrealistic to pursue all of them even when they all seem legitimate. You poor your heart and soul into building up a web business and even start making money. Emotionally you are completely attached to the business.

You need to be flexible. What if an opportunity presented itself to you that you weren’t expecting, and maybe had no interest in but you could make way more money than your business is making. Should you break the emotional attachment from your other business and pursue this more lucrative opportunity? The Answer Is YES.

Don’t forget that your ultimate goal is to make money on the internet. To replace your 9-5 job with a full time income online. So your going to make that money in a way you didn’t expect, who cares. Take the money and be happy for the blessings.

The original idea I had for an internet business has been by far the least lucrative. I learned a lot while working on it and it has made good money, but if I would have pushed away the other opportunities that came to me over the next several years I would have been a lot less successful.

Is Google Adsense Still A Viable Way To Make Money Online?

My friend Mark Butler who runs the Keyword Academy keeps telling me about all of these members he has that are making anywhere from $1000-$5000 a month just from Adsense. I asked him to show me what exactly they were doing and so he walked me through their methodology and I have to admit that I was really impressed. So impressed in fact that I decided to try it out for myself.

I know that I have talked about how Adsense should be used as a supplementary income stream on a website and not a main income source but if I can make $1k-$5k a month from one website with just Adsense, I am willing to rethink my position on the matter.

The great thing about Adsense is that you don’t have to count on a conversion to make money. In other words, all you have to do is get the traffic to your site and have them click on the ads on your site and your part is done. With other affiliate programs you have to get someone to actually buy something before you will get paid. You can potentially make more money with affiliate programs but there is a lot less friction to get some to make a click than to make a purchase.

From a buying websites perspective, Adsense sites are for sale everywhere, and they are really cheap. It will probably  be much easier to find a good Adsense site candidate for a reasonable price thus creating a quick turnaround.

I really like Mark’s traffic generating strategy and I will continue to keep you updated as the site I started gets older and starts getting traffic and click$. Who knows, Prosperly may become Prospersense when all is said and done.

iNetGlobal and other internet MLM’s

Since we have posted on the internet scam “Posting links on Google” and other money making schemes like Clickety Split many of you have asked about other similar services. One that was recently brought to my attention was iNetGlobal. They are an internet company that claims they will help you get a “piece of the internet pie”.

Based on the information on their website it looks like you download their software and then you have to visit certain websites for at least 20 seconds or so in order to earn credits. They then allow website owners to pay to have their website put into the software so other members have to look at the website in the rotation.

The major problem with this model is that people that are using this software only care about one thing, earning credits for visiting the required sites. They are not going to engage with the websites they are required to view (1) because it is a complete shot in the dark if it is relevant to something they want to see and (2) because that would eat into the time they can visit more sites and earn more credits.

This is a model that has been circulating around the internet for many years. If people like looking at sites that they have no interest in then more power to them. I just don’t think this is the answer to the question how do I make money online?

My big question is, why is this company using an MLM model? If they have the know how to teach people how to make money online, why don’t they just do that? I have to admit that they do a fantastic job getting people excited about these “opportunities” but in reality your time is much better spent building your own internet empire.

Here is what you need to understand: If you want to make money online, you need to start your own internet business. Don’t join an MLM and try to make money that way. All you will do is make money for the people who started the MLM. A common marketing tactic for companies like iNetGlobal is to show you the founders of Google, or Bill Gates or Mark Zuckerberg (founder of Facebook) in order to try to get you excited about the prospect of making millions online. The point they don’t make is that the thing all of these people have in common is they started their own internet business, they didn’t join an MLM.

Decide what you are good at, think about what the internet world needs and start looking into internet businesses you can start from there.