The never ending debate of which is more important, good content, or high quality links when you are trying to improve your search engine rankings may never come to an agreeable conclusion.
My personal belief is that high quality relevant links will always beat out good content and that has been my experience in optimizing hundreds of websites over the years.
The good news is we don’t have to choose one or the other. Instead lets get really good links, and write awesome content for our websites and dominate the search engines.
I want to talk a little about writing good content. There are a few things you need to keep in mind when adding content to your site.
Create SEO Focused Content
Writing content for the sake of writing content can be an incredible waste of time. When you are trying to increase your websites rankings, you should be targeting your key phrases in the content you add to your website.
Look for good long tail key phrases that you are not already ranking for. A whole page of content focused around one long tail key phrase can go a long way with the search engines.
For example, let’s say my website is in the internet marketing industry and I am targeting big key phrases like “internet marketing” and “internet business”. A long tail key phrase I could write about would be “internet marketing for lawyers”.
That would be the title of my page and then I would include that entire phrase in the content of the site a couple of times. I would then get 1-3 links for the phrase and sit back and watch as the rankings move up.
From an SEO standpoint this is a much better strategy than just rambling on for 500 words about nothing in particular.
Use Proper Grammar and Spelling
It is true that most people skim, they don’t read. Although I seem to have attracted a lot of readers. Keep your content free of punctuation and spelling errors. Those kinds of mistakes stand out like a soor thum.
Try not to use slang in your content unless it fits in with the style and feel of the website.
If you create good quality content that is focused on key phrases you want to rank for, you will find that your efforts will yield much better results.