How focused home page design will increase conversions

I recently sat through a webinar by Marketing Experiments. They are a web marketing company that puts on free webinars all the time showing the results of testing different elements on a website and how it increase conversion. The webinar I attended was on getting singular focus on your home page. Chances are that on your home page you are trying to cater to every single person that comes to your website. Unfortunately this is a backwards way of thinking.

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How Focused, Good Design Made Us $27,500

This is from a site we purchased in November of 2008.  We bought Holly for $,2500 (our most expensive acquisition at the time) because we saw serious potential: 1) Increase the site’s rankings (0bviously).  More visitors means more money. 2) Improve the site’s design.  We saw this as seriously low-hanging fruit and you’ll know why when you see the original site.  So…here’s the original: You see what the site’s lacking?  Focus. What is the visitor supposed to do when they

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