Why The TV Show “The Profit” Is The Worst Show On TV

theprofit

If you haven’t heard about the runaway hit show “The Profit” on CNBC then you must have been living off planet for the last 12 months.

The show stars business tycoon Marcus Lemonis who travels around America investing in struggling small businesses and then waving his magic wand and poof! the businesses seem to magically become successful.

It actually is pretty friggin awesome.

But here is why I say that “The Profit” is the worst show on TV.

I’m a busy person, I have a wife and 6 kids, I run my own internet company, I write and direct movies, and to relax I watch a little TV on the weeknights. You know, brainless shows that allow me to unwind and ponder the mysteries of the universe.

That is until I discovered this new little aforementioned show “The Profit”. My life has never been the same since.

And so Marcus Lemonis, I ask you:

How dare you make a television show that makes me tear up like a baby way more often than I am comfortable with? I personally don’t like crying but I admittedly am a sympathetic cryer when people have something amazing happen to them. I can’t stand the raw emotion.

Do you know how hard it is to hide the tears welling up in my eyes from my wife so she doesn’t make fun of me? Is that what you wanted when you made this show? Would you please be a little more sensitive (pun intended) to how that is affecting me?

Secondly, mentally at 9pm or 10pm at night I am not prepared for a television show that will inspire and motivate me to want to get up immediately and figure out how to make my business (and every business) more profitable. At that hour, I’m trying to wind down and your show has the opposite effect. It’s like eating a whole key lime pie after you already had a half dozen cupcakes. Oh and guess what? The teary eyes add to my exhaustion so you tire me and motivate me at the same time. What’s up with that?

But that isn’t the worst part. How dare you create a show that gets my wheels turning so badly that I lie in bed at night and scheme about all of the ways I can fix this struggling diner that I ate at earlier in the day?

I toss and turn. Should I ask them about their Process? Should I tell them where their Product needs to improve? How much could I increase their profits just by making changes X, Y, Z? Should I talk to each employee (their People) and see what they think about the company? Should I approach the owners and make an offer? What would Marcus do? I’m trying to sleep man!

Have you no respect for a person’s physical and mental health? I’ve got enough on my plate with my online business that helps digital marketing agencies and marketers build amazing SEO backlink profiles and yet after watching your show religiously I find myself thinking about fixing every brick and mortar business I visit.

Why can’t I walk into a business and stop myself from thinking, “I could be like Marcus Lemonis. He’s the most amazing business person I have ever seen. He would want me to invest in this gym that has no customers…”? I hold you responsible.

I don’t know what can be done. I don’t know how I’m going to sleep at night.

Maybe I will just go back to watching “regular” business reality shows that teach me that blowing up beaver dams in the forest and wearing camo to the office is all part of a good day’s work. Now that is night time TV.

Now I know you’re saying, “why don’t you just DVR the show and watch it in the morning?” Oh yeah, that’s a good idea, start off the day getting possessed by the idea of fixing someone else’s business. I think I would be really productive that day.

All I can say to you Mr. Lemonis is, thank goodness for the off season, when I can actually stay focused on my own business and get some work done.

Worst. Show. Ever.

Seriously though, it’s really good.

Now…what time does 19 Kids and Counting come on? (I’m asking for my wife, I swear.)

About The Author

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Adam White is the founder of SEOJet, a backlink management platform for SEO agencies, consultants and marketers, and Guest Post Tracker, an online tool that helps people find guest blogging sites and track their guest posts. He is an avid fan of “The Profit”, he has worked in the internet marketing world since 2000 and has written and directed a feature film. He lives in Arizona with his wife and 6 children.

Guest Posting Site – From Conception To Paying Members In Just 10 Days

As many of you know I always like to have a handful of SEO clients to work on. I do this for 2 reasons. Firstly, they pay me (I’m not an idiot). Secondly, it helps me stay on top of what is working now in the SEO world.

Over the years I have found myself developing new tools that make my life easier when I do SEO for these clients.

Guest Post Tracker falls under this category.

One of the main branding and link building strategies I like to use is submitting guest posts.

Guest posts are awesome for 2 reasons.

First, if you choose the right blog who has the same audience as yours, it can drive awesome converting traffic instantly (more on that in a bit).

Second, the power you get from an SEO standpoint from links in those guest posts (or author bio) really do make a difference in your rankings.

So what is Guest Post Tracker?

As I was doing the SEO for both my websites and my clients one thing I noticed was that it was extremely time consuming to try and find blogs that would actually allow a guest post.

So then I went to some of the “ultimate” list of blogs that a few bloggers had already put together and probably half of the blogs in those lists didn’t accept guest posts anymore.

So I started putting together my own list. As my list got bigger and bigger it became very easy to find a related blog and submit a guest post.

I shared the list with some SEO friends and they loved it!

I knew I was on to something.

I was working with the list so much that I wanted more features added to it.

For example, I wanted an easy way to track which blogs I had submitted to for each SEO client. I also wanted to easily sort blogs by category.

But the list kept growing. When I got to over 500 websites I realized my Google spreadsheet wasn’t working anymore.

So I set out to build GuestPostTracker.com.

The funny thing was, I had the idea to build it, I got on the phone with my programmer and in less than 10 days it was finished.

It was easily the fastest project I had ever embarked upon.

The website turned out amazing, better than I expected.

gptforp

The site has 3 huge advantages over any other list of blogs that accept guest posts out there.

1. The site is always updated. I add (and sometimes remove) new blogs almost every single day. You don’t have to waste time looking for blogs.

2. The list is searchable by category. This makes your life really easy when you only want blogs in a certain category.

3. Submission tracking. The software allows you to mark any blog that you have submitted a guest post to. So when you look down the list you see which blogs you’ve submitted to, that date you submitted and what anchor text you were targeting.

These three features made this list of blogs extremely useful to me as an SEO guy and anyone else that wanted to promote their website through guest posting.

It was ready for the masses.

I decided to charge just $5/mo for people to use the software. This would help cover my programming costs plus the cost to keep the list updated.

How I Started Getting Sign Ups Without Spending A Dime

Like I mentioned earlier, guest posting can be an amazing advertising tool if you do it right.

I found a blog (business2community.com) that I knew was a good match with my new business. I didn’t know how much traffic a guest post there would bring me but I did want a strong link to get my new site indexed.

So I asked one of my SEO friends who is a contributor (he was using the software) to post an article about the new software. He posted the guest post entitled, “3 Must Have SEO Tools For 2016 You’ve Never Heard Of Before“.

2 days after he posted the article it was live on the site.

Now keep in mind the site was brand new and I was just trying to get it indexed from a good authority site.

But once the article went live, people started signing up.

To my surprise not only was the guest post driving traffic, people were signing up.

The conversion rate on the site was close to 3% which is phenomenal.

I knew the guest posting site was useful but I was thrilled to see people agreed with me and were signing up.

This whole process I had just gone through proved how valuable having a good updated list of blogs that accept guest posts really is.

I picked a blog from my list, submitted a guest post and saw a boost in traffic and sales instantly. Awesome.

So as I saw the amazing response to the site with such small amount of traffic I am really excited about the future of this site.

3000 Users By The End Of The Year

I’m setting some ambitious goals for this site. I want to be at 3000 users by the end of the year.

This means that I need to get about 150,000 unique visitors over the rest of the year which averages out to be almost 14,000 visitors per month. From those 14k visitors I need to average about 273 sign ups a month.

The first part of my traffic strategy is to continue to get engaging guest posts on high value blogs that match my audience.

The second part of the strategy is to approach the bloggers who already own the search rankings for all of the “list of guest posting blogs” and pay to advertise on those lists. I’ve already approached 2 of the highest ranking blogs and they have agreed to allow me to do that.

Third strategy is to target through SEO the hundreds of phrases that will drive targeted traffic. One of the cool things about this niche is people not only search for broad terms (ie “guest posting site”) but they also search by category (ie “submit health guest post”). So I will spend time targeting all of those niche phrases as well.

14,000 visitors in a month is a lot but with the right traffic strategies I am confident I can make it happen.

I’m back!!!!

I was recently at Warrior Forum and saw a post there where a user was asking where I went. It was fun to see the responses and speculation as to what happened to me.

My favorite guess was that I had made so much money from flipping websites that I had sailed off into the sunset and retired forever.

In actuality I was filming a feature length movie I wrote and directed. The movie was in theaters in Utah, AZ, Hawaii and Idaho in January and February and
just came out on DVD
on April 1st.

As you can imagine this was a full time endeavor for me that lasted 15 months. It was an amazing experience. I made the movie for the LDS (Mormon) audience although anyone could enjoy it and the response was awesome. Tons of laughs in the theaters.

Here is the trailer for Inspired Guns:

Flipping Websites

ALthough I was away from the internet marketing world fulfilling one of my lifelong dreams I am excited to be back and to tackle the world of website flipping head on. If you are still interested in learning how to buy and sell websites the Prosperly way then stick with me and let’s do this together.

When you’ve made it, what is your motivation?

Let me preface this post by saying, I am definitely not trying to brag about anything I have done online. I wrote that headline to get you to read the post.

I remember when I was first starting out in the world of running internet businesses I used to see people that had been very successful and now they were teaching others how to do the same.

I always would ask myself, what is their motivation? If they have made so much money why are they still trying to make even more money? Why not just retire or go do something else?

Well I have come to a point in my life where I see myself in similar shoes. I have made a lot of money from the internet businesses that I run but here is what I have discovered. I’m not satisfied. I think that is a common characteristic of successful entrepreneurs, they are driven. I think it is something that can’t just be turned off. It is also something anyone can bring to the table. If you want something in life, go take it. Keep working at it until you get it.

Don’t get me wrong I love my freedom and being able to do the things that I love to do, on my own schedule. But I also work really hard and am always trying to grow my businesses. I think you will find the same thing as you get going and start making good money through your own internet ventures.

I have also been approached by at least 50 friends and acquaintances who have asked me to sit down with them and explain what I do and help them get started. I can’t tell you the countless hours I have spent in these sessions. I have always been willing to do this but it has really made me realize that teaching these things to other people is probably the correct next step for me. Also since I live the Prosperly Way I decided to build the definitive training course once and then an unlimited people can access it after that.That is what has motivated this course I have been working on.

This has been quite the undertaking especially as I am trying to pursue filmmaking at the same time but I love this stuff. I hope you love it too. Doing this for a living is a dream come true and I feel grateful everyday. I hope that comes through as I share my knowledge with you.

Wow, this has been just a brain dump of thoughts that have been going through my mind. I will try to give you something better next time.

How To Get Visitors To Buy From You

I recently received this question from a Prosperly reader:

Thanks for the article Adam. Yes I’m aware that this is a great way of earning some money but the thing is, how do you come up with something interesting enough for people to actually buy online? I mean a book or a guide. How many people would actually do that?

Believe it or not, getting people to buy is not the issue. In fact as long as you know a little about creating sales copy and internet marketing, getting people to buy is the easy part. Getting qualified people to your website is the hard part.

The reality is, if you do your sales copy and internet marketing properly you can expect to sell to 1-2% of your visitors. That is simply a fact of life. Some people will say they get more than that but for the majority of the internet world that is where they are.

If you want a quick way to increase revenue, look at your conversion rate and figure out how to get it closer to the 2%. Think about it, if your site converts at 1% and you raised the conversions to 2% you just doubled your money. Not bad considering you didn’t have to get any more visitors to your site to do it.

Website Optimizer is the best free tool to do this. You can do straight up A/B testing which means you take to versions of a page and test them against each other to see which one converts higher. Or you can do multivariate testing where you take small pieces of a page and change them and test them against the original (ie a headline, testimonial and buy button etc).

I use it all of the time and it works like a charm. ABT – Always Be Testing

As far as creating the product is concerned, back in 2003 or ’04 I created a digital product teaching how to start a lawn care business. How did I know people would buy it? Because people were searching for things like “how to start a lawn care business” and “starting a lawn care business”. They truly wanted to learn. If I could teach them I knew I could get them to pay for it.

Now remember 98 out of 100 people will not buy it, but 2 people out of those 100 will. Its a numbers game.

So I created the product and then put together some long sales copy for it and people started buying it. I already had the traffic from good organic SEO rankings. The day I launched the product and from then on visitors to my site bought my product like crazy. Give your customers what they are looking for and they will buy from you.