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One of the most common questions I get from our readers is how to specifically do link building. The biggest thing to realize with link building is that you need to have a purpose in mind. You need to be targeting specific key phrases that you want to rank for.

For example, let’s say you own a website in the hunting industry and you are really looking to rank for the term “archery targets”. You need to go out and get links that point to your website where the clickable text (aka ‘anchor text’) is the term “archery targets”.  If that is your #1 term you want to rank for then you need to get most of your links with the anchor text “archery targets”.

In order to keep your link building looking natural to search engines you need to also get links that have a different mix of anchor texts but similar to your main term.

For example if you were going to get 50 links pointing to your website, an effective link building program to target “archery targets” would be something like this:

30 links with “archery targets” as anchor text pointing to your main page where you want to rank for this term

5 links with “3d archery targets” as the anchor text

5 links with “archery target” as anchor

5 links with “buy archery targets” as anchor.

1 link with “discount archery products” as anchor text

1 link with “archery website” as anchor text

1 link with “archery targets site” as anchor text

1 link with “online archery store” as anchor text

1 link with “hunting targets” as anchor text

As you can see from the example above I used about 60% of the links for the main phrase and then spread out the other 30% of the links to other similar phrases and used the main term inside some but not all of the similar phrases. The more natural the link appears to the search engines the more effective the links will be.

You really want a good mix of phrases but the majority of the links should point to your site using your main phrase.

This is how you will start to see an increase in rankings for key phrases you are targeting.

One of the biggest challenges for website owners is link building. Building your link popularity increases your web presence which in turn helps with search engine rankings and over traffic increases. We are always on the look out for new products that can help with the link building process. One we recently came across is Unique Article Wizard.

Unique Article Wizard is a program where you write 3 versions of the same article and then they take each corresponding paragraph from all 3 articles and they create the maximum combinations of unique articles as possible. So by mixing and matching paragraphs they submit to article directories hundreds of different (but similar) versions of the article you wrote.

Each article submission allows you to place a link in the footer of the article and so every submission that takes place gets you new links. It is a quick and easy way to start link building quickly.

Our Experience With Unique Article Wizard

So like any good internet marketer we decided to give Unique Article Wizard a try. We had our copywriter start writing 3 versions of the same article and submitting them to UAW and the links started coming in. We were getting hundreds of links everyday.

Before I continue it is important to note that there is such a thing as getting too many links to a site too quickly. I have posted about that before here.

In order to test the effectiveness of the links we stopped all other link building efforts. This way we would truly know if the Unique Article Wizard links were working. You should know that the website we tested on already had thousands of good links and very good search engine rankings. It was probably dumb of us to test it on an established website that was making us money but we did.

Search Engine Backlash

Suddenly about 1 month into our Unique Article Wizard experiment we saw a sudden and unexpected drop in search engine rankings in Google. It was such a dramatic drop that our traffic dropped by 75%. We were scrambling at first trying to figure out what had happened and why after a year of consistent rankings we had plummeted.

After going over all of the on-page options we finally concluded that the only x-factor in our SEO was Unique Article Wizard. We realized that for about a month the only type of links we were getting were these article submission links and there were a lot of them. Since we had abandoned the more natural link building tactics we had been using and were testing only these article links our rankings dropped.

This happened because these articles that Unique Article Wizard submits are not truly “unique” in that at least one paragraph will be exactly the same on hundreds of these combinations of articles. Therefore the links do not carry nearly the weight of the other links we had been getting and our link building efforts now didn’t appear natural.

One thing you should know: Google will never penalize you for links that link to your website. That is something you can’t control and so they will never deindex you for it. They may completely devalue links that look spammy but you won’t ever be penalized. It does look like you can’t just use Unique Article Wizard or any article submission service as your sole means of link building, especially in an industry where your competitors are doing link building the right way.

How To Use Unique Article Wizard Effectively

It seems to us that the best way to use UAW effectively is to make it one part of the overall link building mix. If you have a new website or new pages that you want to get indexed by Google quickly then Unique Article Wizard can help there too. It can be a help to you in the overall link building effort but it should never be your only strategy to getting links.

People new to link building always ask me to explain how to you use Sponsoredreviews.com so I decided to create this tutorial. I hope you like it.

Hopefully this will help you in your link building  process. For those of you who don’t know link building is one of the key components to getting high rankings in the search engines.

Let me know what you think of the tutorial.