A couple of years ago Google hit websites really hard that had done a lot of SEO. This caused many websites in almost every industry to drop from the rankings and websites that hadn’t done a lot of SEO to rise to the top of the rankings. This created an interesting paradox in the SEO world. Should you try to work to recover the rankings you worked so hard to get and now have lost? Or should you give up …
Category: Search Rankings
This is a question people keep asking me. Do the old SEO techniques still work with all of the Google changes? I think I get asked the question because I have always preached and still continue to preach that the old tried and true SEO techniques that I learned really well 8-10 years ago still work today. The Google changes happen because people become so good at gaming the system that they have to make changes to ensure that the …
The never ending debate of which is more important, good content, or high quality links when you are trying to improve your search engine rankings may never come to an agreeable conclusion. My personal belief is that high quality relevant links will always beat out good content and that has been my experience in optimizing hundreds of websites over the years. The good news is we don’t have to choose one or the other. Instead lets get really good links, …
I have seen over the years that if you build your link popularity naturally you can move up in the search rankings fairly quickly even if your website is new. In fact I have done it enough that when it doesn’t happen I am very surprised. That is why I have been confused when working with a friend of mine who started a website about 4 and a half months ago. He has implemented full boar every single thing I …
You may have noticed that Google’s search results are a little different. If you have a gmail account, google adwords, google adsense, or google analytics account then most likely you are signed in under your account name when you go to Google’s home page. If that is the case then Google has added a new feature to their search results. They call it Search Wiki. Google offers you the option of promoting or deleting search results. In other words if …