So if you have read much of the posts here at Prosperly that I have written you know I talk a lot about the importance of running split tests on your site all the time to always be improving conversions. Google has free testing software called website optimizer that is awesome. I use it all the time. I just started a new test and thought I would show you what kind of things I test. So when you run tests …
Category: Website Optimizer
Self interest. You can be cutesy. You can be clever. You can be absolutely stupid and make the inane assumption that your audience will read the entire sales copy and then understand your cleverly written headline to “tie it all together”… Or you can always write killer headlines by making sure your headline is full of self-interest. What’s in it for them? Don’t stroke you own ego by showing everyone how smart you are. Tell your audience why they should …
I have recently been running a test on one of my websites (LCD) to try to increase conversions. Trying to increase conversions is one of the 3 things you should always be doing. The test I ran this time was a very simple one. On my sales page I have the main headline which is the attention grabber, then I have a smaller secondary headline that lists a bunch of benefits for the reader. Initially I had that secondary headline …
I’ve been running a test on a site where I pulled off all of the sidebar testimonials. Testimonials work, right? My idea was that perhaps the sidebar being removed would increase readability and not make the sales copy quite so overwhelming. This was a test that I was hoping would prove profitable only because I do want to clean up the copy. However, testimonials do work. And for the first two weeks it was showing that testimonials are effective. Pulling …
I recently wrote a post on the 3 best things you can spend your time doing to make more money online, and since then have received requests on going into a little more depth on each of the three things. Today I want to talk about certain things you can do to increase conversions on your site. Before I get into the specifics I should explain how we test whether or not conversions are improving or getting worse. Back in …