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	<title>Prosperly.com &#187; Website Optimizer</title>
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		<title>The One Essential Ingredient in Every Killer Headline</title>
		<link>http://www.prosperly.com/2009/the-one-essential-ingredient-in-every-killer-headline/</link>
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		<pubDate>Mon, 06 Apr 2009 21:23:26 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prosperly.com/?p=724</guid>
		<description><![CDATA[Self interest. You can be cutesy. You can be clever. You can be absolutely stupid and make the inane assumption that your audience will read the entire sales copy and then understand your cleverly written headline to &#8220;tie it all together&#8221;&#8230; Or you can always write killer headlines by making sure your headline is full [...]]]></description>
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		<title>One simple change made a 40% increase in conversions</title>
		<link>http://www.prosperly.com/2009/one-simple-change-made-a-40-increase-in-sales/</link>
		<comments>http://www.prosperly.com/2009/one-simple-change-made-a-40-increase-in-sales/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 16:11:41 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prosperly.com/?p=615</guid>
		<description><![CDATA[I have recently been running a test on one of my websites (LCD) to try to increase conversions. Trying to increase conversions is one of the 3 things you should always be doing. The test I ran this time was a very simple one. On my sales page I have the main headline which is [...]]]></description>
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		<title>Split Testing and NOT Jumping to Conclusions</title>
		<link>http://www.prosperly.com/2009/split-testing-and-not-jumping-to-conclusions/</link>
		<comments>http://www.prosperly.com/2009/split-testing-and-not-jumping-to-conclusions/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 17:03:53 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prosperly.com/?p=567</guid>
		<description><![CDATA[I&#8217;ve been running a test on a site where I pulled off all of the sidebar testimonials.  Testimonials work, right?  My idea was that perhaps the sidebar being removed would increase readability and not make the sales copy quite so overwhelming.  This was a test that I was hoping would prove profitable only because I [...]]]></description>
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		<title>How to increase website conversions</title>
		<link>http://www.prosperly.com/2009/how-to-increase-conversions-on-your-website/</link>
		<comments>http://www.prosperly.com/2009/how-to-increase-conversions-on-your-website/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 21:11:31 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prosperly.com/?p=558</guid>
		<description><![CDATA[I recently wrote a post on the 3 best things you can spend your time doing to make more money online, and since then have received requests on going into a little more depth on each of the three things. Today I want to talk about certain things you can do to increase conversions on [...]]]></description>
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		<title>One Change to Sales Copy, Sales up 33% &#8212; Use Google&#8217;s Website Optimizer</title>
		<link>http://www.prosperly.com/2008/one-change-to-sales-copy-sales-up-33-use-googles-website-optimizer/</link>
		<comments>http://www.prosperly.com/2008/one-change-to-sales-copy-sales-up-33-use-googles-website-optimizer/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:08:03 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prosperly.com/?p=381</guid>
		<description><![CDATA[On one of my sites I decided to add some inline video (hosted via YouTube) to demonstrate some important aspects of the product.  I made four videos in about 20 minutes and was all set.  These are not professionally done at all &#8212; simple screencasts of me working through the software and talking. At any [...]]]></description>
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