Content Is Not King… but Focused Content Is At Least The Queen

The never ending debate of which is more important, good content, or high quality links when you are trying to improve your search engine rankings may never come to an agreeable conclusion.

My personal belief is that high quality relevant links will always beat out good content and that has been my experience in optimizing hundreds of websites over the years.

The good news is we don’t have to choose one or the other. Instead lets get really good links, and write awesome content for our websites and dominate the search engines.

I want to talk a little about writing good content. There are a few things you need to keep in mind when adding content to your site.

Create SEO Focused Content
Writing content for the sake of writing content can be an incredible waste of time. When you are trying to increase your websites rankings, you should be targeting your key phrases in the content you add to your website.

Look for good long tail key phrases that you are not already ranking for. A whole page of content focused around one long tail key phrase can go a long way with the search engines.

For example, let’s say my website is in the internet marketing industry and I am targeting big key phrases like “internet marketing” and “internet business”. A long tail key phrase I could write about would be “internet marketing for lawyers”.

That would be the title of my page and then I would include that entire phrase in the content of the site a couple of times. I would then get 1-3 links for the phrase and sit back and watch as the rankings move up.

From an SEO standpoint this is a much better strategy than just rambling on for 500 words about nothing in particular.

Use Proper Grammar and Spelling
It is true that most people skim, they don’t read. Although I seem to have attracted a lot of readers. Keep your content free of punctuation and spelling errors. Those kinds of mistakes stand out like a soor thum.

Try not to use slang in your content unless it fits in with the style and feel of the website.

If you create good quality content that is focused on key phrases you want to rank for, you will find that your efforts will yield much better results.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

6 comments On Content Is Not King… but Focused Content Is At Least The Queen

  • Focused content is only Queen in a Parliamentary Monarchy, where there is a Prime Minister and a Parliament.

    In my opinion content is created in order to create a buzz and secure links. With that said, you have to be a pioneer in your niche in order to create exciting original content worthy enough to receive a link from other websites. (Original in the sense nobody else has ever talked about it….Good Luck!)

    I agree, links (even non-relevant ones) will always beat out good content. Webmasters need to be creative and discovers new ways to secure links; content is only the answer for the innovator of the said idea.

  • Dear Sir,

    I am currently working as a Medical Transcriptionist in India. I want to build my career in Internet Marketing. Please guide me.

  • It took me a long time for this light bulb to turn on, even though I had heard it before. If your content does not focus on getting some one to act it is worthless really. This could mean to act to buy, link to your site, or tell their friends about your product. But if all a person is going to do is read the article and leave your website, than what was the point of the content? What value did it have?

  • I’m inclined to agree that the content itself can be somewhat irrelevant. The web crawlers don’t understand it. They identify the keywords and backlinks and rank accordingly. The customer doesn’t want to know. In the vast majority of cases they have a need or a want and only want to get on with finding out about the product. So optimize the website, give the customer the info and product they need and Bob’s your uncle….

  • charles dart dart

    adam is there money to be made on clickbank and is it worth the time? I am very new to this internet marketing and completely in the dark. I trust your wisdom and knowledge because of years of experience and accomplishments. I would like to see a list of, say the top 5 things a newby like myself could consider to be making decent ($500-!000)per month to learn to get to the next level of making a livable income like you describe that gives you the freedom to enjoy life. Thanks for reading my comment and ramblings hope you will read and answer. Charles Dart

  • charles dart dart, you can make money with clickbank. You just have to find the right offers to promote. There is a lot of crap out there. If you want to learn a good way to start making $500-$1000 per month check out my friend Mark Butlers keyword academy. He has helped thousands of people get there.

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