Don’t waste time working on websites like these…

I got an email from my brother-in-law Jeff this morning explaining to me the difference in adsense money he is making on two of his websites. Site A is his old website(his baby) that he has been building for the last year or so and has achieved nominal success, enough to show him that some money can be made on the internet.

On this site he sells an ebook as his main source of revenue and then uses google adsense as well to make some extra income. Well Jeff is no dumby and has been watching what Jesse and I have been doing for the past year and a half and decided to start another site in a much more competitive yet lucrative industry.

He realized that in order to make a full time living online Site A probably wasn’t going to get him there. So he has been running both sites over the last couple of months and has finally started to see some traffic with the new more competitive Site B.

Here is what the email said:

There is AdSense Money, then there is Ad$ense Money.

The first image attached shows how much adsense money i made after 18 ckicks on Site A (url omitted)
The second image attached shows how much i made after only 8 clicks on Site B
I knew the value of each industry varied but i had no idea it was by so much!

18 cents vs $1.33


He also attached these two snapshots of his adsense earnings:

These are the adsense earnings of Site A:


Here are the adsense earnings of Site B:


Having seen the difference in earnings per click, where should he spend his time? Even if he only gets one fourth the traffic to Site B it will so far outperform Site A that he should spend 90% of his time on Site B. You can also see here that the click through rate for Site B is much higher as well.

Although working on Site A was good for him because it gave him a lot of internet marketing experience and a taste of success, he finally realized that there were much larger fish he could be going after. He also realized that if he was going to work so many hours on a site there should be a bigger payoff. I promise you that his motivation to work on Site B is at an all time high.

The lesson here is that if you have to take the time to work hard on a website idea, why not make sure that there is money to be made in the industry your website is in. The last thing you want to do is spend hundreds of hours on a site that will cap out at making you $1000 a month.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

2 comments On Don’t waste time working on websites like these…

  • When I started trying to make money on the net, I followed the advice: “blog about what you love”. The result is low click rates with even lower money per click. I guess I have to start working on my personal Site B :o

  • It’s always great to have a plan B or website B as it were lol.

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