Flipping Websites 101 – Finding Buyers

I know I am jumping ahead in the sequence of how we find a website to buy, fix it up and then sell it but there is information in the middle that we are not ready to share just yet.

People often ask us how we find buyers for the websites we sell. The simple answer to that question is we don’t.

In fact, when we first got started in internet marketing, flipping websites never even entered our brains as a possible business model. It all sort of happened by accident as many new business ideas do.

Our goal was to have 12 websites that all made $300 a day by the end of 2009. That would have been about $1.3 million a year. As we were building up the websites we owned we had people inquire about buying our biggest websites within a two month time span.

We weren’t looking to sell but they really wanted to buy the sites. So after selling the first one and seeing how much we made ($250k) we realized that we were on the right track with the type of websites we were running.

Then as mentioned we received offers for two more of our sites. One buyer wanted both sites. One of these sites was our biggest money maker and we were hesitant at first and then finally conceded to sell. (Keep in mind that at this point flipping websites was not our business model)

Two days before the sale of the websites our big site lost most of its rankings. The buyer backed out with the agreement that if we got the rankings back he would still buy.

That is when we realized that flipping websites was the right business model for us. We saw how quickly the rug could be pulled out from underneath us and realized that selling a website at its peak is the best method. Take a website, fix it up, the site makes money, then you sell for a hearty profit. Repeat.

Why did these people want to buy our sites so bad? Because these sites receive all of their traffic through search engines so we didn’t have to spend money to make money.

Also the sites run themselves (see Prosperly Way). You really can buy one of these and make money without adding much time at all to your work schedule.

You build a good site like this and you will have people asking you to buy. It has happened to us over and over again. We have never put one of our sites on the market and yet we flip websites for a living. Build Prosperly style websites and you will be able to dictate when you sell your websites.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at Prosperly.com. He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

6 comments On Flipping Websites 101 – Finding Buyers

  • Why wouldn’t you list it with a minimum bid equal to the buyer’s offer just to see if it could fetch more under a much bigger number of eyes?

  • You guys are killing me lol, I want the other video already haha. Nah you guys rock and I know I must be patient but just know that I havent purchased a website yet because I dont have 2 to 3 thousand to spend on an established site. I am getting ready to have a little one and I want to be able to provide a good life for my family. So I am definitely visiting your website almost everyday hoping for updates. If you guys could email me at thedentbutler@yahoo.com as I have a couple questions. Money is obviously tight and I dont want to blow three hundred on a website within my budget yet it may be a bogus site. Thanks again my fellow LDS seo’s!

  • Now if I did have some dough stashed away (1.5 – 2K)..how do I hit the ground running? I have no pension scheme and want this as my retirement game plan.

  • Thanks for the information Adam. I’m excited for when you bring your tools online and make a paid offering available.
    Will you be including tips and best practices on SEO as well? I’m assuming you will since to me it seems to be integral to being successful in the fixing up the purchased website part of the process.

  • good stuff, Ive been doing a little homework on flipping sites and all your content seems to be honest and right on point. Thx

  • Awesome info here Adam!

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