Let me give anyone who is thinking of selling a website a piece of advice. Don’t mention how much potential your website has in your listing. I have to say that it is pretty annoying when I am looking at websites listed for sale and the site owner feels like they need to tell people that the site has “HUGE POTENTIAL”.

First of all, if the potential is so high, why are you selling it? Secondly, do you think I am not smart enough to make my own decision on whether a site has huge potential? Stop patronizing smart business people by stating that your website that’s not worth keeping has huge potential.

If your website is actually a legitimate internet business that makes money, sell it on those merits. People will quickly see the potential and be interested. If you have to tell people that the potential is huge, that usually means the site isn’t worth much.

Also, happy Independence Day to everyone!

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

1 comments On HUGE POTENTIAL!!!

  • Hipolito M. Wiseman

    Hi, I have been heavy into SEO lately particularly link building and every little bit on info that can help me get top rankings and traffic helps.

Leave a reply:

Your email address will not be published.

Site Footer