This is a question people keep asking me. Do the old SEO techniques still work with all of the Google changes? I think I get asked the question because I have always preached and still continue to preach that the old tried and true SEO techniques that I learned really well 8-10 years ago still work today.
The Google changes happen because people become so good at gaming the system that they have to make changes to ensure that the results stay as relevant and pleasing to the users as possible.
This does not mean that the old proven techniques of SEO don’t work any more. This simply means the tactics that have been invented over the last few years (ie link networks) to game the system don’t work anymore. The core techniques are still the same. Optimize the pages of your site. Produce high quality content and get high quality links and your site will rank high in the search engines.
If people are telling you that it doesn’t work anymore it is because 1) they don’t really understand SEO 2) they need something new to talk about so they make stuff up or 3) they are trying to sell you something.
See where Prosperly ranks for the phrase internet marketing and tell me the old school methods don’t work anymore. If you do SEO the right way, it will still get you to the top of the search engines.