Someone asked me about PLR websites and it ignited a fire under me strong enough to write a post about it. Here is the email I got yesterday:
I have a PLR website that I bought and then I had a website designer make it a better site than the product was advertised yet. So basically I have the content but with a net layout.
Anyway, I’ve only had it up for about a week and am not making a dime off it. I really don’t know what to do with it, I was wondering how much you think I could sell this for. Or even better how I can get actual sales.
I read this email and thought: Is this still a real question that people have? Do people understand PLR? No sales after 1 week? I think this will be a good blog post for all of my readers.
Here is my response:
Mike, did you really expect to be making money within a week? You know what PLR means dont you? It means 10000 other people are trying to sell the same product you are trying to sell.
It also means there are hundreds of sites just like yours but that are much older than yours that you are competing against.
In answer to your questions, you could realistically sell the site for nothing since it makes no money and I would not expect to ever make any money from the site, ever.
Chalk this one up as a lesson learned and move on to the next project.
What Is PLR
PLR stands for “Private Label Rights”. Basically what it means is that someone created a product, most likely en ebook and when they sell it to you they say you get private label rights to then brand it as your own and resell it to whomever you choose.
Seems like a great deal right? Wrong. If I create an awesome product that I know has longevity, the last thing I am going to do is allow other people to throw their name on it and sell it as their own. So what does that say about any PLR website? The product is crap.
So if you have the opportunity to buy a website that sells PLR products, you are not only going to be selling a piece of garbage product, but also you are competing against the thousands of other people who are doing the same thing with your crappy product. Don’t fall victim to the “I can’t think of any good website ideas so I am going to just do this instead” trap. You know the one I mean.
The only thing a PLR product is good for is a free giveaway.
Take your time. Do your research and invest in an internet business that you can build for the long term. That is my advice to “Mike” and anyone else looking to buy or sell websites.