|pros • per • ly|

Chris is our bread and butter. We found a niche and were early-comers. Competition has recognized the potential and we’re having to deal with it more and more every day. Google nailed us in April, so we’ve taken a huge hit, but we’ll recover (and we’re not sure why they nailed us in the first place).

Diana’s a great performer consider the lack of intention we give it. It’s just a churn and earn site, we never look at it except to see that its monthly revenues have grown since we took it over. It’s a fine feeling to earn on one day what you paid for the entire site (and that’s happened a few times).

Clarence was our oldest site. We sold it in March of 2009. The education arena is fiercely competitive, which is what contributed to the higher-than-normal valuation. Goodbye Clarence, we’ll miss you — but thanks for the parting bucket of cash.

Holly was an expensive purchase, but we know there’s still significant upside. The travel industry is also unbelievably heated and swamped in competition, but we have our plan and we’re executing. Traffic is on a great growth trajectory and revenue/visitor is solid.

Colby was our most expensive purchase yet. While the first month in action only showed a few hundred dollars in earnings, it’s doing much better now. This is also another competitive niche inside the health industry, but traffic growth is on a tear and still climbing. Our main action plan with this was to re-do significant amounts of the content, diversify our link-building strategy, and significantly improve conversions with smarter design.