Sales page split test – Which header is better?

Sorry about the lame rhyming title. I couldn’t come up with anything more clever. Lately I have been running a split test on LawnCareDirectory’s sales page to see if I could increase conversions on the page. I have run many tests before testing headlines, page layout testimonials etc.

This time I was testing the header of the page. I have a header on the sales page that has a picture of the business kit I sell and then a button to order the kit and one to sign up for the email list I have. I wanted to know if having those two buttons there was taking away from sales. So I tested taking that header out.

Here is the original header:

And here is the test page where I took out the header:

As you can see the look of the page is significantly different without the header. Personally, I don’t like it as much. It seems less attractive without the header.

The visitors to my website didn’t care either way. I have been running this test for 2 months and sales are almost identical with both versions of the sales page.

Lesson learned: This particular header isn’t a deciding factor when people are making the decision to buy my lawn care business package.

Some people will want to say that this test was a waste of time. Even if the test page would have resulted in much lower sales it still wouldn’t have been a waste of time. No matter what the result of a split test is, I am always more knowledgeable after.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

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