Search engine optimization is something you need to be doing always. If you stop, your competitors will pass you, or the algorithms will change and you will be left behind.
Here is a simple formula for you to follow that will allow you to maintain and continue to climb in the rankings:
Add at least one new original unique article to your site every week.
Get at least 5-10 new links a month. (More is better but remember to keep it random)
Do those two things and the traffic will continue to roll in from the search engines and your internet business will bring you more financial success than you ever thought possible.
Finally, you should make a concerted effort to check out valuable resources online to learn more about SEO. The more you know in this industry the more valuable you become. I remember when I was working for an SEO company clients would say, “With this knowledge you can start any business online and be successful.” And they were right. It wasn’t long after that I left to start my own internet companies.
Also, if you are serious about becoming an internet business owner you need to get to know this industry. Take the time to learn and better yourself. I’ve had people offer me six figures a year to help them with their SEO because I have a sound knowledge of SEO.
Good SEO Resources:
http://www.seomoz.org/articles – Good articles for all SEO skill levels.
http://www.highrankings.com/seo-articles – This is the site of SEO pro Jill Whalen. She has great articles about SEO and a must read email newsletter.
http://www.searchenginewatch.com – This is a site that has information about the search engine world in general. Lots of good info here too.
http://www.searchenginestrategies.com – This is the big SEO conference held in different places around the world throughout the year. If you have the money, you can get some GREAT SEO knowledge by attending.