Search Engine Optimization 101
Search engine optimization is so important to the overall success of an internet business because the traffic you get from search engines is all free. Some of the websites we run get over 90% of their traffic from search engines. I don’t pay a dime for any of the 35,000 visitors a month we get to these sites. It is also important because if you know SEO well, you can start an internet business in any industry and make money there.
I have been doing SEO as a full time profession for the past 6 years on over 300 websites. My own SEO copmpany website is in the top 5 of Google for “SEO services” and “SEO consultant”The reason I tell you this is because I want you to know that I am proficient in SEO and know which SEO principles actually work and the techniques that aren’t worth your time.
I will try and give you sound practical SEO advice that you can easily understand and quickly implement to optimize your own site to the fullest. I will use specific examples so you can get a good idea of what I am talking about.
On Page Optimization
There are eleven major checkpoints that I could come up with when it comes to optimizing your website. I will teach you how to implement all of these into your site.
- Keyphrase Research
- Creating unique titles for each page
- Writing the meta tags for each page
- Creating Alt tags
- Creating SEO friendly content
- Link Building (Priority #1)
- Setting up proper website structure
- Having good website navigation
- White Hat vs. Black Hat SEO
- Continuing SEO For The Long Term
- SEO Checklist – 10 Must Do’s