Step 2: Evaluating Potential

All right, you should have your list completed from Step 1. Now that you have decided the areas you want pursue we need to find out if there is any money to be made in those industries. For example if collecting donkey socks made your list, there may not be a market for that online right now.

So in order to make sure that all of your internet marketing efforts don’t go to waste we have created a video that explains some of the things we do to evaluate whether there is demand in a certain niche and if it is worth our time to pursue it.

Check out the video below and leave a comment and let us know what you think.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

16 comments On Step 2: Evaluating Potential

  • Awesome video.

    Funny to see you go over everything that you taught Nathan that he shared with me a few months ago.

    Your strategy works and it rocks. Affiliate marketing is the way to make money.

  • Kristin Vollin

    This is a wonderful video. Thank you for taking the time to share your knowledge. I’m looking forward to step 3.

  • I’m glad you guys like it. Hopefully it can help people achieve online success.

  • Nice work. I’ve seen quite a few people jump into an industry with a new website only to find out that there wasn’t much demand in that particular niche. It’s liking jumping a pool with 6 inches water.

    It’s easy to underestimate the value of good, solid research before investing any more time and money into a project. We could all probably do a bit more than we do.

    I’m stoked for step 3. Keep ’em coming.

  • Wonderful videos 1& 2. Please let us know when 3 comes out.

    As a college professor, I have fifteen years of solid content, but how to build an affiliate link program intimidates me! I’m not tech savvy and half the battle is which site platform is the easiest to use. I’m using Site Build It which is not easy for newbies. Any suggestions?

  • Dawn, We use WordPress alot. It is pretty easy to use depending on what your site needs to do. If it is just a lot of content then WordPress is the way to go.

  • 2 weeks, no updates??? What happen??

  • Close to 4 weeks and still no update…wow.

  • Excellent video very professional. The great thing about the tools you mentioned is that they are free.

  • Fantastic Video!
    A good one for starters. It will give them an idea on how to start making money online! I think you guys are doing a good job here at Prosperly. Everything the prosperly way !! I like it

  • We need to start by figuring out what your target market is. There are a number of questions you need to find the answers to. These include: what type of people are going to supply most of your income, where will these people come from, how much extra money will they have to spend, what will be their age group, etc. The answers to these questions will help you decide who you customers will be.

  • Veronica mathewsie

    This is quite helping me but there is a bit problem that I would like to say and that It would really need to know what “Hoplink” means? I did not see it being explained about.
    Please let me know what it means.
    I am learning very slowly and when I need to be asking questions, I will be asking questions if need be.

  • Interesting approach to these tools, as a market researcher I use them to estimate the demand for goods and the competition, but never thought about earning money on them…

    Technical remark – please talk a bit slowly, spare the non-native speakers :-)

  • very helpful. thanks

  • Thanks again Adam. Great information!

  • great tools to try. there has to be plenty of jewels out there waiting to be mined, this is a good start to find them. thank you adam.

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