Sorry about the lame rhyming title. I couldn’t come up with anything more clever. Lately I have been running a split test on LawnCareDirectory’s sales page to see if I could increase conversions on the page. I have run many tests before testing headlines, page layout testimonials etc. This time I was testing the header of the page. I have a header on the sales page that has a picture of the business kit I sell and then a button …
