Want To Increase Sales? Give People What They Want

I do a lot of testing and tweaking with my lawn care directory website. Because I sell a kit to help people start a lawn care business I am always looking to make the kit more enticing and more helpful to people getting started in that industry.

One of the common things lawn care business owners ask me for is other ways to get new clients. Many of the companies get leads and new clients just from being listed in my directory, but people are always looking for new ways to get more clients.

So recently I read an ebook about getting more referrals and one of the suggestions for a service business was to use this door hanger that had been very effective for the company that designed it. I decided to make my own lawn care version of the door hanger template and add it to the kit.

I finally got around to adding the door hanger template last month and was astonished at the results. When it comes to sales for this website, the best months for me are from March to June and then it steadily decreases and bottoms out at about the October to November range before it starts to climb again in December. So after an average August I was really surprised to see that in September instead of seeing a drop in revenue my revenue increased by 16% from $3177 in August to $3695 in September. The only change was the addition of the door hanger.

I learned a valuable lesson, if you give your customers what they ask for you will make more sales. It’s as simple as that. Instead of trying to sell them the product you put together, ask them what they want and then create that product and they will buy it.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at Prosperly.com. He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

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