Why farmers make great internet marketers

A couple of months ago I decided to explore my farming roots and raise some chickens. I bought 6 chicks and built them a nice home complete with fenced in yard and chicken coop. I spent the next couple of months feeding them and watering them and eventually I started letting them out in the yard to walk around and develop their natural hunting instincts.

I have spent several hundred dollars raising these chickens, waiting for them to finally pay off and start laying good quality eggs. Well a couple of days ago I finally got my first egg. Several more have come since then and soon I will be getting 4-6 eggs a day. It was hard being patient waiting for these chickens to start laying eggs especially since all they were doing up until then was costing me money.

As I thought about this process I realized that it is very similar to starting an internet business. You first start your site and you have to put money into it either to buy it or have it developed. Then you care for it building up its rankings and adding content to it waiting for the big payoff. You wait and work patiently for the “eggs” to come. Then you get your first sale and your excited. Then you get a couple more sales. Pretty soon your making money every day.

The key to this process is active patience. You work hard while you wait. If you are doing the right things to your website the eggs will come.

Adam White is a 20+ year entrepreneur having built and sold 18 internet businesses. He currently runs JustReachOut and SquidVision, a new type of landing page optimization software for SaaS companies, and does SaaS and SEO consulting at Prosperly.com. He lives in Tennessee with his wife and kids and in between SaaS businesses he writes and directs feature films.

2 comments On Why farmers make great internet marketers

  • I like the analogy. My experience has been very similar with my websites. I have done all of the work myself and so my investment has mostly been time and a little money (domain, web hosting, modest donations to WordPress developers). But the analogy still fits well.

    I am starting two new websites now and I will be thinking of this analogy as I get them going. I do always wonder if I should be getting new chickens or focusing on growing my current chickens. I guess I do a little of both, usually I focus a little more on growing my existing chickens then building up new ones.

  • Great post, I really like this analogy and since I have started my internet marketing business some three month ago I only need to agree, it takes time and with time it will bring the fruit. And I need to look at it this way else it won’t work. Good example is my parents who ask me twice a week whether I am making money and every time I am explaining to them that they also need to ne patient :).

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