I’m sure all of you just like me get requests all of the time via email to do link exchanges with other websites. People ask me (especially my clients) whether or not they should ignore the emails or do something about it.
Ninety nine percent of the time I tell them to simply ignore the email and here is why:
If the person approached you and you don’t know them, then most likely what will happen is within a few months of doing a link exchange with them they will most likely remove your link and if you don’t keep track of it properly pretty soon you are giving them a one way relevant link.
The way to combat this if you really want to do link exchanges is to carefully track all of your link exchanges. The software will verify for you that your links are still live and if the webmaster has removed the link you can either contact them or take their link down.
Not everyone is dishonest in the link exchange world and some link exchanges make complete sense and are mutually beneficial. If I was going to do a link exchange with someone I would approach it with an email like this:
My name is Adam White. I am the owner Prosperly.com. I came across Yourwebsite.com and see that we both cater to the internet marketing audience. I wanted to know if you have any advertising options for your site where I could reach out to your visitors. If not I would love to do a link exchange with you or something else that would be mutually beneficial. Let me know what you think.
I compose the email this way because it isn’t just a solicitation for a link exchange which most people will ignore. It is personalized at the least the person will feel inclined to do a link exchange with me. When they do, I still track it. :-)
Also please note that when I referenced their website I did not include the http or the www’s in front of the url. Leaving those off makes it look like a real person wrote the email.