I know, I know it has been a long time since I last wrote. I have been busy with filmmaking and other projects but I’m back. Onto the good stuff… I often run tests on pages of my site through crazyegg.com. They show you exactly where visitors are clicking on your website. It is very useful to see if your visitors are doing what you want them to do. So on the home page of LawnCareDirectory.com I have a section …
Category: Analytics
If this was your first holiday season as an internet business owner you might have been surprised at what you saw. For some industries traffic and sales always spikes during the holiday season. For other industries you can see a big drop off in traffic and sales. So if my traffic dropped, should I worry? I wouldn’t worry at all if that is normal for your industry. If you don’t know what is normal for your industry then you should …
As you begin to buy more websites your portfolio will obviously grow. If you’re careful, your total time invested will remain about the same (there is ALWAYS an incremental time cost when adding to your portfolio unless you just let a site grow moribund and die). If you really want to run a successful online business you need to make sure you’re focused on the things that matter most. At Prosperly we have a laser-like focus on one metric only: …
On one of my sites I decided to add some inline video (hosted via YouTube) to demonstrate some important aspects of the product. I made four videos in about 20 minutes and was all set. These are not professionally done at all — simple screencasts of me working through the software and talking. At any rate, I placed the four videos in their relevant sections of the sales copy and began a splittest: Original: The user would click on a …
I talk a lot about using tools like Google’s Website Optimizer, Google Analytics and Crazy Egg. These are all tools that can give you valuable information what your users are doing, how well your website is converting visitors and much more. One thing I have found myself doing is getting into the habit of checking analytics or crazy egg reports everyday and just thinking about how the reports give interesting data. For example I will look at a report and …