I’m back!!!!

I was recently at Warrior Forum and saw a post there where a user was asking where I went. It was fun to see the responses and speculation as to what happened to me.

My favorite guess was that I had made so much money from flipping websites that I had sailed off into the sunset and retired forever.

In actuality I was filming a feature length movie I wrote and directed. The movie was in theaters in Utah, AZ, Hawaii and Idaho in January and February and
just came out on DVD
on April 1st.

As you can imagine this was a full time endeavor for me that lasted 15 months. It was an amazing experience. I made the movie for the LDS (Mormon) audience although anyone could enjoy it and the response was awesome. Tons of laughs in the theaters.

Here is the trailer for Inspired Guns:

Flipping Websites

ALthough I was away from the internet marketing world fulfilling one of my lifelong dreams I am excited to be back and to tackle the world of website flipping head on. If you are still interested in learning how to buy and sell websites the Prosperly way then stick with me and let’s do this together.

Still Selling Post Google Updates

I know that watching websites plummet in the search engines can make the prospect of buying and selling very scary. As with all things there are risks to this business. (and remember, for every site that fell out of the results another replaced it)

I just wanted to write a quick post and let you know that I am still both buying and selling websites. Things are always going to change, you just have to be able to adapt with them.

For example, link building has to be done much differently now than it did a year ago. Doing it wrong can kill your rankings but doing it right will still get you to the top of Google.

I am in the process of selling 2 websites that I bought recently (less than 5 months ago), and as soon as the deal goes through I will post the results here. I will tell you that we are making a nice profit.

There is money to be made in the world of website flipping.

In conclusion, don’t get discouraged and don’t panic. Flipping websites is still a viable business.

Is Google ruining internet investing?

I have to say I am so sick and tired of the stupid changes Google is making. They are trying so hard to stop people from doing SEO that they have completely lost their way. Their search results are ridiculously bad. I am almost always going to Bing now if I need to search for something.

For the past 10 years I have relied on Google for my main income. I have always been able to achieve high rankings for almost every key phrase I have ever targeted. I have always promoted SEO as such a great strategy because it is free traffic from people who are looking for exactly what you offer.

But the time has come now that I can no longer preach that same message to people without giving you a warning. Here is the warning message I give you: “If you make SEO your main source of website traffic Google may pull the rug out from underneath you at any time.”

Google doesn’t care about you or your business. As a power hungry monopoly Google has decided to make stupid hasty decisions on how they will calculate search results. They have decided that they don’t want people using SEO to get high rankings and the only way they can stop it is to penalize anyone who has done any advanced SEO at anytime in the past.

You are almost better off doing the opposite of SEO to promote your website. If something seems logical to do to optimize your site, think of the opposite of that thing and try it. You may end up at the top of Google before you know it.

I am speaking in jest of course when I say do the opposite but the point is you just can’t trust any of the changes they are making. In the past 2 years they have had about 12 big algorithm updates and it doesn’t seem like they have any plans of slowing down.

So what does this mean if you are trying to buy websites? You have to be really careful about buying a website that has search traffic as it’s main source of traffic.

What you need to look for:

Google had their biggest updates hit starting in April of 2012. If you are looking to buy a website you need to get traffic proof from before then to see if there has been any major drops in traffic at any point from April of 2012 until now.

Doing this still won’t guarantee that the site is safe from taking a big hit in Google but it will at least show you that up until now they have avoided any Google penalties. Not too many site that know anything about SEO can say that.

If a person that has a site that is older than one year old and they are saying that didn’t put analytics on their site until recently they are lying to you. Don’t buy from them.

If someone promotes that they have done aggressive SEO campaigns on a site (as if that were a good thing anymore) they are probably in line to get hit by a Google update. If you can’t get a smoking deal on the site don’t buy.

The types of sites you should be looking for are sites that have shown steady growth in search traffic over the last 12 months. If you can find a site like that you will most likely be able to avoid Google penalties from surprising you as soon as you take the site over. (I speak from experience)

How Penguin and Panda Impacted Website Values

Guest Post

Website ValuePlacing an accurate value on a website is a truly tricky proposition. Most website valuation companies follow a loose set of guidelines, but the Internet is an ever-changing landscape that causes any fixed rules to fall by the wayside in a matter of weeks.

Case-in-point: Flash back to 2009. Websites optimized with hundreds of thousands of low-quality backlinks and monetized with AdSense were dominating the SERPs and making countless webmasters boatloads of cash. With the right set of tools, any SEO worth his salt could crank out niche sites, get them ranked, and start seeing profits within a month or two – some were even making fulltime careers of it.

Then, by late 2011, Google leveled the playing field with a series of algorithm changes that shook the SEO community to the bone and changed the game entirely. The same tired old tactics simply didn’t work anymore. Link farms? Gone. Blog networks? Dead in the water. Backlink blasts, comment spam, and forum links? Practically useless.

Today, people are scared. People are concerned. They wonder what value their sites have after Panda and Penguin. They want to know if websites will continue to be assets in the future. But the concern is unfounded unless the webmasters in question are guilty of engaging in any of the blackhat tactics that Google is outlawing left and right.

Penguin and Panda – So What Happened?

Before we can understand how website values changed after the updates, we need to know exactly what it was that happened. Here’s a little refresher course:

There’s an easy way to distinguish between the Panda and Penguin updates. Panda is an update that targets on-page issues, and Penguin tackles backlink problems.

When Panda originally hit, it penalized sites that had issues such as duplicate content or too many ads plastered above the fold. According to Neil Patel, SEO legend and founder of Quicksprout.com, Panda ushered in penalties for these main website issues:

Then, a year later, Google followed Panda’s changes by unleashing Penguin. This update dealt with backlinks in a major way. Sites with thousands of spammy links pointing to them were hit hard, and webmasters scrambled to clean up their backlinks in a hurry after they watched their rankings plummet overnight.

According to Search Engine Watch, Penguin examined three key areas of a website’s backlink profile:

This wiped some of the spammier sites off the map. Even legit sites run by webmasters who used backlinking services, linkblasting software, or who sold paid links were hit. This is because the referring sites themselves are now a ranking factor – you should have a natural-looking backlink profile with a variety of anchor text, and it should be comprised of well-respected sites in your niche (or sites that are at least related in some way).

Website Values Post-Panda/Penguin

So, how can you figure out what your website is truly worth after all the algo updates? The best way is to employ a website valuation company in order to determine a value. If you use a simple auction site or attempt to place a value on the site yourself, then you risk grossly mispricing your greatest online asset.

To determine the true value of a website, a legitimate valuation company will calculate your website’s revenue for the past twelve months. A multiplier is then applied to assign the website a grade of A to F, and the multiplier generally depends on three important factors:

  • Macro Impact

This external factor is based on macro-level issues such as economic conditions and algorithm changes. For example, people don’t trust Google as a singular traffic source now that such dramatic changes roll out every few months. The search environment is unstable at best, which is the reason that websites relying exclusively on Google for their traffic have lost value so rapidly.

  • Buyer Mood

Buyer mood is an extension of economic factors, and it’s similar to stock market conditions. Buyer mood affects pricing because, quite simply, there’s no way to sell an asset if no one is buying. If the Web experiences major upheaval, trends in certain types of websites ebb and flow based on the changes. Hence, buyer mood will majorly impact the possible sale of your site contingent upon what type of site you own.

 

  • Micro Impact

These are the factors that impact the sale of your site based on the site’s stats itself. For instance, the lifespan of the site, its potential for future growth, stability, and its presence in the industry are all key factors that majorly influence the price of your site.

How to Increase Your Website’s Value

If you’ve bought a website and you want to increase its worth in this new search landscape of ours, don’t fret. Building out a site still involves the one-two punch of beefing up content and building backlinks. However, an extra piece of the puzzle after Panda and Penguin is community building. This is the missing link going forward– you must strive to nurture and grow your website’s community above all else.

How? Network with others in your niche. If relationships already existed between them and the previous site owner, extend an olive branch and pick up where he or she left off. Comment on related websites and blogs. Guest post. Link to authorities in your niche.

You’re not doing this for links. You’re doing it for exposure and networking.

Eventually, people will link to you – and your backlink profile will have truly organic links that you didn’t lift a finger to build. You’ll also gain shares, conversations, Likes, great discussions, and plenty to write about because you’ll be part of a real community – an integral piece of an ongoing dialogue.

To determine which areas of your website need work, try performing a traditional SWAT analysis. Figure out the areas where your website shines and identify the parts that need work. Then, determine which opportunities are out there for your site, and decide what external factors threaten your site as well.

Another way to increase the value of your website and future-proof it against new changes is to ensure you keep clean records at all times. Don’t mix your website data with information from other business ventures or websites. Keep detailed, independent accounting and maintenance records so when the time comes to sell, you’ll have all the info you need at hand.

Assigning a value to a website is a complicated matter. The number can fluctuate wildly as external factors change the landscape of the Internet. That’s why using a website valuation service is a good way to determine the true value of your website before you decide to sell.

 

Quiet Light Brokerage is a website valuation company that provides free online valuation services as well as a full spectrum of services to help webmasters prepare their online businesses for sale.