The never ending debate of which is more important, good content, or high quality links when you are trying to improve your search engine rankings may never come to an agreeable conclusion. My personal belief is that high quality relevant links will always beat out good content and that has been my experience in optimizing hundreds of websites over the years. The good news is we don’t have to choose one or the other. Instead lets get really good links, …
Category: Copywriting
One of the most common questions that our readers ask us is how to increase traffic to their website. To make this as simple as possible I would tell you that there are 2 things you should always be doing: Adding unique useful content and building your link popularity. Adding Content – When I say you should add unique useful content to your site I really mean the content needs to be 100% original and useful to other people. Writing …
People always ask me how often they should add content to their site to maximize their SEO efforts. So I don’t have to answer this question anymore I have decided to write the definitive answer that I can point anyone to in the future. Let’s say you have 20 articles to add to your site. Here is the secret to SEO: Add 1 article the first week and then 3 more articles spread out through the next week. Then the …
Self interest. You can be cutesy. You can be clever. You can be absolutely stupid and make the inane assumption that your audience will read the entire sales copy and then understand your cleverly written headline to “tie it all together”… Or you can always write killer headlines by making sure your headline is full of self-interest. What’s in it for them? Don’t stroke you own ego by showing everyone how smart you are. Tell your audience why they should …