You Want To Make Money Online? Have An Awesome Product…

I just got back from a 2 day trip down to Nevada. I went to a firearms training course (I affectionately call it “Superhero Training”) where I was trained on using my handgun properly and in defensive situations. The training was intense and I gained a new respect for my hand gun including a new emphasis on safety.

The instructors were awesome and friendly, the facility was top notch and there were at least 300 people there taking one course or another.

They actually offer training with tactical shotguns, sniper rifles, defensive driving, double edge weapons, repelling and much more. This truly is like Disneyland for grownups.

Here is the best part. I paid $250 for a high level membership that allows me to take courses there for free for the rest of my life.

For the entire 2 days I was trying to figure out how they were making money. To quote Bill Murray in The Man Who Knew Too Little, “You guys can’t be making a dime on this.” But they are making money. It was abundantly clear that this business is thriving.

Most of the students there were not members. You could pay $1000 for a single course. In fact it is even very hard to buy a membership unless you get put on their email list and the owner sends you out an offer to snatch up a membership which only happens once in a while. (Great scarcity ploy).

That’s right, I said email list. The owner of this company is nothing more than an internet marketer. If you sign up for his email list you will get emailed almost every day from the owner of the site. The emails are clearly effective. They run about 300-600 students through the facility every week.

This is a great example of how to apply traditional internet marketing to a physical business. He gets students coming from around the country to take courses there.

How do they do so well? Two reasons, one, the internet marketing is done the right way. Two, the product is amazing. I only spent 2 days there (they have a 4 day handgun course as well) and I had a blast. I would go back in a heart beat. I have told as many people as would listen to me about my experience. Why? Because it was an experience worth talking about.

That’s how I heard about it. I have two friends from different circles that took a 4 day handgun course and they both raved about it. One of those guys is the one I bought the membership from as he bought like 10 of them when they became available.

There are so many products out there that really are just a pile of feces wrapped in a good sales letter. Everyone wants to make money online but the thing that gets overlooked 90% of the time, is the actual product you are going to be selling.

When I put together my training course on how to find and buy undervalued internet businesses I spent 90% of my time working on the actual course and 10% of my time working on selling it. I probably lost out on some sales of the product but I know I built a quality product.

I got an email from one of my students taking the Prosperly course over the weekend. This is what he said:

“Hope you are having fun shooting. I love your course, you did a fantastic job. You certainly know what you are doing.”

It makes me feel good to get that kind of feedback.

So how can you apply this information into your own internet business? If you are trying to sell a product online, make the product as awesome as you can. Give more than you want to. Kill your customers with kindness and that will create an experience worth talking about.

When To Fire Your Customers

As many of you know apart from buying and selling websites and running Prosperly, I also own and run It’s SEO software I created to make SEO affordable for anyone.

Anyway, we were recently implementing a new product on the service (Where We Do The SEO For People) and I somehow made a mistake and uploaded an old file that listed our basic membership at the wrong (much lower) price. I didn’t realize this had happened until someone contacted me to let me know the site says one price but when they go to pay it tries to charge them the real price.

So I decided to honor that discounted price so as to avoid any customer service issues. Boy was that a mistake.

So I gave the person the huge discount and from the minute they became a member I started getting one email after another from this person. The emails would say ridiculous things like “I don’t believe you have been doing SEO for 10 years.” and other stupid comments like that.

This person clearly “knew” more about SEO than I did. So after the 13th email in 3 days I realized this was going to be way more of a headache than it was worth.

So I did something that you might call crazy. I immediately went to paypal and canceled his account and gave him a full refund. He never asked for me to cancel his membership, I just knew that my time was worth waaaaaaay more than he was paying me to sit there and answer dumb emails all day.

Don’t get me wrong, I like my customers and I am a big believer in great customer service but one thing in business I have learned over the years is you need to know when to fire your customers. I know the concept sounds crazy but there are just some customers that will be such a headache for you that they will cost you money.

It was the same way when I was taking on high level SEO clients, after having a few crazy clients I learned how to quickly filter them out so I didn’t have to take them on as clients.

Here is how I did that: I would think of how annoyed I would be dealing with a customer who always complains and is contacting you all the time. Then I would think of an amount of money that someone would have to pay me for me to go through that. Lastly I would add $1000 to that price and that is what I would quote the crazy potential customer.

Let’s just say it worked like a charm. If they were dumb enough to give me that much money then I would deal with the problem.

Here is a good indicator if they are going to be a problem customer: If they haggle with you on the price from the beginning they will most likely be a problem. It’s not always the case but what I have seen over and over is people that haggle will never stop haggling you. They can’t do it. It’s not in their nature to stop.

The reason it’s people who haggle you on price is because if price is an issue then it means too much to them. They are probably looking to have you answer all of their business and life problems and they won’t stop bugging you until you do.

Someone who is fine with whatever quoted price you give them understands the reality of business and they have more important things to do during the day than to stock you and ask you why everything is not happening quicker.

Sometimes you need the money really badly and you just have to put up with an annoying customer, but when you get to the point that it isn’t worth it to you, that is when you fire your client. It will be hard at first until the peace that overcomes you after they are gone and you realize life is so much better than it was before.

I can’t tell you how happy I was to get an email from this customer I just fired that told me that me cancelling his account was proof that I didn’t have any of the answers for him. He has no idea how right he was.

New Site Design – Did You Even Notice?

Well I was on vacation with my family in California last week so I didn’t get a chance to post about it but what do you think about the new design of the website?

I think it looks a lot better. You’ll also notice that the logo is different as well. I decided to do a complete overhaul.

The vacation was fun but Disneyland was hot and crowded. (Lot of people want to see the new Cars land). If you ever want a good example of how to build an amazing business, just look at Disney. They have somehow rooted themselves into my self-conscious so that whenever my wife and I decide to take our kids somewhere fun the only place we can ever be excited about is Disneyland.

I think the answer lies in the details. They transport you to another world as soon as you walk in. It truly is magical. I mean I have been to Magic Mountain several times and the rides there are so much funner, but that is all you get, the thrill of the ride. Disney makes every part of the park special and the small details prove it.

I didn’t intend for this to be a Disney post but you could do a lot worse than mapping your business out after the way Disney does business. Provide an amazing product that people can’t help but love. Pay attention to the small details. I could probably do a better job of it.

P.S. Let me know what you think of the new site design.

Frisbee Golf and Internet Marketing

I just got back from a round of frisbee golf with a my friend Jeremy Frandsen. He is a big player in the internet business world so it was good to go hang out and talk biz.

What I didn’t realize is that I forgot my water and almost died from heat stroke so I told him we had to quit after 12 holes.

But that is all beside the point. I have really learned during 2012 the value of networking. I am perfectly content staying in my office and not meeting anyone new, but from a business perspective that is a horrible way to do things.

My friend Andrew Lock (host of Help My Business Sucks web show) asked me at the beginning of the year to join his mastermind group. I was hesitant because I had never done that before but I decided to give it a try.

Little did I realize that I would meet people in that group that could help my business get way better. I was also surprised how those people started connecting me to other people who they thought could help my business as well.
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My $500,000 Website Flipping Mistake…

Have I ever told you the story about the website flipping mistake I made that cost me $500,000?

Believe me this story is crazy. Check out the video at the link below and see what happened and how to avoid the same mistake:

P.S In this video I also share how you can use my website flipping method to make any business venture awesome!