So if you have read much of the posts here at Prosperly that I have written you know I talk a lot about the importance of running split tests on your site all the time to always be improving conversions. Google has free testing software called website optimizer that is awesome. I use it all the time. I just started a new test and thought I would show you what kind of things I test. So when you run tests …
Category: Testing
I know, I know it has been a long time since I last wrote. I have been busy with filmmaking and other projects but I’m back. Onto the good stuff… I often run tests on pages of my site through crazyegg.com. They show you exactly where visitors are clicking on your website. It is very useful to see if your visitors are doing what you want them to do. So on the home page of LawnCareDirectory.com I have a section …
I recently sat through a webinar by Marketing Experiments. They are a web marketing company that puts on free webinars all the time showing the results of testing different elements on a website and how it increase conversion. The webinar I attended was on getting singular focus on your home page. Chances are that on your home page you are trying to cater to every single person that comes to your website. Unfortunately this is a backwards way of thinking. …
Self interest. You can be cutesy. You can be clever. You can be absolutely stupid and make the inane assumption that your audience will read the entire sales copy and then understand your cleverly written headline to “tie it all together”… Or you can always write killer headlines by making sure your headline is full of self-interest. What’s in it for them? Don’t stroke you own ego by showing everyone how smart you are. Tell your audience why they should …
I have recently been running a test on one of my websites (LCD) to try to increase conversions. Trying to increase conversions is one of the 3 things you should always be doing. The test I ran this time was a very simple one. On my sales page I have the main headline which is the attention grabber, then I have a smaller secondary headline that lists a bunch of benefits for the reader. Initially I had that secondary headline …