As I have worked as an SEO consultant over the last few years it always amazes me how caught up people get with their competitors. It seems that some times they spend more time looking at their competition to see what they are doing than they do building their own business.
What is the benefit of knowing what your competition is doing? Do you just believe that everything they do is the right way to do things and you want to copy them? You have absolutely no control over what they are doing.
Spend time worrying about what YOU are doing. Look at your own site. Ask yourself, what can I be testing to increase conversion? How can I increase traffic? What new product can I create? What article can I write to add good content to my site?
Go back and read my guide to SEO and make sure you are doing everything you need to be doing on your site to increase your rankings.
The focus needs to be on what YOU are doing to YOUR site. Don’t worry about your competitors. Do the right things and you will eventually beat out your competitors, or at least steal a large piece of the pie. Don’t worry, there is enough to go around.