Figuring out how much you can sell a website for can be a tricky proposition. Much of it depends on what type of website it is. In order to maximize the amount you get for a website you should try to match some basic criteria.
Have a website that is automated. People that are buying websites want a site that doesn’t take a lot of time to run if any. They want to be able to drive traffic to the site and the site will make them money. If you are selling a physical product you will have far less interested buyers because people don’t want to take on the headache of shipping out a product and dealing with returns and inventory. It is so much easier to sell someone elses products.
Have a history of income. People that are looking to buy an established website don’t want to see a couple of months of revenue proof. They want to know that the site they are buying will continue to bring in the amount of money that it has consistently brought in for many months and then they can try to increase the revenue by increasing traffic. You won’t sell a site with no revenue history for much money.
Have a website that gets most of its traffic from places other than Google. Websites that get a lot of traffic from search engines are good but also risky for a buyer because they have the worry that you can lose rankings in an instant and the value of a site is gone. If you have a much more diverse portfolio of referring traffic this adds a lot of stability to the business and thus the value of the website increases. Don’t put all your traffic eggs in the Google basket. Google traffic is good but try to get other sources of traffic as well.
So what can you realistically expect to sell a site for? Well if you look at places like Flippa you see that sites typically can go anywhere from 8 months revenue to 18 months. I know that is quite a range but if you follow the advice outlined above you will help your website be closer to the 18 months of revenue.