One of the most common questions I get from our readers is how to specifically do link building. The biggest thing to realize with link building is that you need to have a purpose in mind. You need to be targeting specific key phrases that you want to rank for.
For example, let’s say you own a website in the hunting industry and you are really looking to rank for the term “archery targets”. You need to go out and get links that point to your website where the clickable text (aka ‘anchor text’) is the term “archery targets”. If that is your #1 term you want to rank for then you need to get most of your links with the anchor text “archery targets”.
In order to keep your link building looking natural to search engines you need to also get links that have a different mix of anchor texts but similar to your main term.
For example if you were going to get 50 links pointing to your website, an effective link building program to target “archery targets” would be something like this:
30 links with “archery targets” as anchor text pointing to your main page where you want to rank for this term
5 links with “3d archery targets” as the anchor text
5 links with “archery target” as anchor
5 links with “buy archery targets” as anchor.
1 link with “discount archery products” as anchor text
1 link with “archery website” as anchor text
1 link with “archery targets site” as anchor text
1 link with “online archery store” as anchor text
1 link with “hunting targets” as anchor text
As you can see from the example above I used about 60% of the links for the main phrase and then spread out the other 30% of the links to other similar phrases and used the main term inside some but not all of the similar phrases. The more natural the link appears to the search engines the more effective the links will be.
You really want a good mix of phrases but the majority of the links should point to your site using your main phrase.
This is how you will start to see an increase in rankings for key phrases you are targeting.