Raise Brand Awareness With Horrible Clickthrough Rates – Why I’m Still Loving Facebook

I promised you an update regarding Facebook’s clickthrough rates and here it is.

Since I began running the ad, there’ve been three clicks.  I’ve been running it for three weeks.

Am I disappointed that it’s not bringing a flood of traffic to my website, everyone anxious to be budgeting?  I suppose.  Though not so much.

People don’t click through with billboards either, but people are still advertising on them.  Facebook is a very inexpensive billboard.  The thing’s generating about 10,000 impressions per week.  Of course, impressions does not under any circumstance, mean views.  But of those 10,000 there is certainly some percentage of people that saw my brand for the first time.

Don’t they say it takes seven impressions to make a sale?

Six to go.

2 thoughts on “Raise Brand Awareness With Horrible Clickthrough Rates – Why I’m Still Loving Facebook

  1. Jesse

    Yeah, it may suck. Though honestly from what I’ve read elsewhere, everyone’s struggling to get CTR up to anything decent. If you could show me an ad that’s doing .05% — I’m certainly listening.

    The point of the post was basically the free branding awareness though — not so much on doing things to boost CTR.

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