When I talk about the site structure, I am referring to things like what programming languages you should build your site in, how a search engine looks at a site etc.
First thing to know; you never want to create a website completely in Flash. Search engines have not figured out how to index Flash and so your site will have a very hard time ranking well.
Flash websites also can give you a disadvantage because although they can be very pretty, people don’t care about pretty, they care about you giving them what they are looking for in 3-5 seconds or they will move onto the next site.
Dynamic Sites – A dynamic site is one that uses databases to pull information and then show it on a web page. A shopping website is a great example of this. Sites done in PHP or ASP are usually dynamic websites. You can look at the url of a sub page and if it looks something like this http://www.yoursite.com/page1.php?id=332 then you know it is a dynamic site. The technology is very useful but you need to take extra care to make sure you can optimize these sites.
With a regular HTML page you can make any change to any page that you want for SEO purposes. With a dynamic website it is not that simple. If you already own a dynamic website or will be getting one built for a future web business, these are the 2 most important things to tell your programmer:
- You need to be able to create unique titles and meta tags for all pages.
- You need to be able to create unique content for all pages.
If you have these two pieces in place then you can take full advantage of all SEO tactics and rank well for the key phrases you are targeting.