SEO 101 – Creating Alt Tags

In my experience of optimizing over 300 websites in the last five years, I have found that alt tags don’t make much difference one way or the other when it comes to rankings. Having said that, people ask me about them all the time and so I will cover them in this guide. Alt tags are an attribute you give to any image on a web page. Their real use is to tell what images are for the vision impaired.

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