One of the most common questions I get from our readers is how to specifically do link building. The biggest thing to realize with link building is that you need to have a purpose in mind. You need to be targeting specific key phrases that you want to rank for.

For example, let’s say you own a website in the hunting industry and you are really looking to rank for the term “archery targets”. You need to go out and get links that point to your website where the clickable text (aka ‘anchor text’) is the term “archery targets”.  If that is your #1 term you want to rank for then you need to get most of your links with the anchor text “archery targets”.

In order to keep your link building looking natural to search engines you need to also get links that have a different mix of anchor texts but similar to your main term.

For example if you were going to get 50 links pointing to your website, an effective link building program to target “archery targets” would be something like this:

30 links with “archery targets” as anchor text pointing to your main page where you want to rank for this term

5 links with “3d archery targets” as the anchor text

5 links with “archery target” as anchor

5 links with “buy archery targets” as anchor.

1 link with “discount archery products” as anchor text

1 link with “archery website” as anchor text

1 link with “archery targets site” as anchor text

1 link with “online archery store” as anchor text

1 link with “hunting targets” as anchor text

As you can see from the example above I used about 60% of the links for the main phrase and then spread out the other 30% of the links to other similar phrases and used the main term inside some but not all of the similar phrases. The more natural the link appears to the search engines the more effective the links will be.

You really want a good mix of phrases but the majority of the links should point to your site using your main phrase.

This is how you will start to see an increase in rankings for key phrases you are targeting.

I don’t know how many of you have ever seen the TV show Fringe, but it is one of the if not the best show on television.

I was watching it last night online and the show had a few of those “Holy Crap” moments where I had to text Jesse and tell him how crazy the episode was, and that was just in the first couple of minutes.

If that doesn’t convince you to give the show a try then it may not be for you.

The second season just started last week so if you have never seen it (Thursdays on Fox) I highly recommend you go out and buy or rent the DVD’s from season one to get caught up.

If you are a fan of JJ Abrams, unexplained stuff, unethical science experiments and crazy stuff that is hard to wrap your brain around then this is the show for you.

Check it out if you are in the mood for some good entertainment this evening. (You’ll have to DVR the Office)

All right, enough with the emails and blog comments telling us you want the inside access to the real meat of Prosperly. It is coming. We have given you all a ton of information that most people charge for. We have opened up the flood gates of potential competitors and yet you still ask for more.

Well lucky for you we have more and we will give it to you soon. We are just working out some minor details. Don’t worry, we are very conscious of the state of the economy and will definitely make it worth your while. This is going to be step A to Z making money online information. We will also give you more specific details on the stuff we have been working on.

Be patient my young Prosperlyites, (while the weather is still good for golf) while we work hard at getting this ready for you.

I know many of you are thinking, “does Adam really believe that?” Well the answer to that question is maybe not the best movie ever but if I don’t over hype it how else will I get people to see it.

Anyway, I was down in my theater room this morning (I built it after we sold “Diana”) watching the special features of Lady In The Water and it just reminded me how upset I get about the fact that the movie is not more popular.

Truth be told Lady In The Water is a great movie. Probably M. Night Shyamalan’s best work and yet the movie tanked at the box office compared to his previous box office smashes. People were too busy seeing the latest (lame) installment of Pirates of the Caribbean to see Lady in the Water and so instead of seeing an awesome original movie they saw a sequel that was pretty bad.

Warner Bros did a horrible job marketing the movie touting it as a scary wolf story which totally missed what the movie was.

So bottom line here, if you have ever taken my advice before on this blog then take this advice:

Go buy Lady In The Water on DVD or BluRay. It is a clean well written, well acted movie that everyone should see.

For the life of us we cannot find a willing seller in this niche. It’s killing us. We thought we had someone bite for $12k and then they simply stopped returning our emails. Maybe it’s because Adam offended them with our first offer (you can go so low that you offend the person and they think you’re an idiot…that’s probably what happened).

Or maybe our offer legitimized the site in their eyes and they felt inspired to start working on it again (we’ve been watching it and it’s been sitting dormant for months now).

This has definitely solidified our ideas about the money flowing through this niche. It’s probably a bit more than we originally planned because it seems everyone’s making enough money to want to keep their site. Even in the Prosperly SERPs.